Digital Marketing

The UAE has 100% social media penetration — more active social media accounts than residents. Social media advertising spend in

Most Dubai businesses running digital marketing campaigns are measuring the wrong things. They report monthly social media follower counts, vanity

Most Dubai businesses trying to generate more leads focus on increasing traffic: spending more on Google Ads, publishing more content,

The question Dubai business owners ask most frequently when planning their digital marketing budget is the same one: “Should I

Video content accounts for 70% of digital ad engagement in the UAE — higher than the global norm, reflecting the

The UAE influencer marketing market was valued at $173 million in 2025 and is projected to reach $442 million by

Every social media platform in this series comes with a caveat: the algorithm changes, the organic reach declines, the ad

TikTok has 11.3 million users aged 18 and above in the UAE — with an adult ad reach of 123.1%

Instagram reaches 91% of UAE social media users — 7.6 million accounts in a country of approximately 10 million people

LinkedIn reaches 104% of the eligible UAE working population — a figure that reflects the large number of UAE professionals