1. First Thing First – The Headline
2. Who You Are and What You Do?
3. Who do you Serve?
4. What Can You Do for Your Potential Clients?
You know that people look for coaching for a reason. Maybe they want to improve their relationship with others or they thrive on knowing the real purpose of their life. Whatever their issue, they want to know whether you can help them. The best way to convince your clients is to tell them who you can help and what specific outcome they can achieve with your help.