Delivering your Promise
Once you have made a commitment with your client regarding delivering them the agreed product at a destined time then you should ensure that you deliver your promise. Not meeting your client’s expectations becomes frustrating and this may affect your reputation negatively in the market. Businesses survive on repeat sales and positive word of mouth. So don’t make a promise if you have even a slight hunch that you would not be able to deliver it. Try agreeing to a certain range, for instance, you could say that the package would be delivered in six to ten days instead of promising to deliver it in seven days. Any delay from your courier guy would result in losing a potential client and getting negative publicity. Otherwise, you will end up with angry messages in your inbox. Try to get gold stars from your customers in this regard. As an e-commerce consultant, we urge our customers to focus on their customer services.
Most people buy stuff on impulse. Try to recommend related items. For instance, if a customer is looking for a plain white shirt then bring them back from the checkout cart with the option of getting matching accessories like a bag or earrings that could go well with the top. It all depends on how you project your sales pitch. A customer looking for a mobile screen protector could be offered the chance of buying mobile covers as well. Identifying buying behavior is important and impulse shopping is common these days. Hence, do not miss the option of adding related accessories during the checkout. Such accessories work like those chocolates and mints stocked at the counter of every physical store. You never visit a shop to buy them but during checkout, you end up adding a few of those items to your cart. The same tactics can be applied to your e-commerce.
Don’t make your customers go through a lot of clicks just to access one product. Make sure that your products are easily accessible through the search bar link. This helps in maintaining the customers’ interest. Your customers should have the convenience of navigating through your website with ease. So tons of content on your website is great but if navigation is a nightmare then that content is dead. Hence, focus on improving the functionality of your website. Get your website assessed through an e-commerce consultant. In this way, you would know if you are on the right path in your website development.
During our experience in online shopping, we have all loved sellers who provide transparent services. This transparency could be in the form of being able to trace the product since it has been ordered. Try to incorporate a transparency policy in your online business. Give adequate updates to customers about their orders by sending emails. Now, this may require a lot of effort on your behalf but it helps in projecting a positive image of your business. This is one way of telling your customers that you care about them and are serious about your business. E-commerce website development in Dubai by us has introduced transparency policies for all our clients. Due to this reason, we have satisfied clients and they refer us to their social circle.