- Who are we speaking to?
- What are their pain points?
- What functionality our website should offer to address those pain points?
How And Why Does the Audience Play A Huge Role?
Target Audience Dictates The Entire Web Design Procedure
Web designing is a process that requires a thoughtful roadmap from start to end. Each step defines how the audience will react to the website and what could be the possible outcome. Let’s take content for instance which requires different tone and context depending on varying scenarios. For instance, the director of an IT firm will look to buy whereas the business associate will be more interested in comparative research on any given website. So how you write has to be decided by who will read it and what’s their purpose on the site. The decisions about the objectives of web design like layout, font, color etc are dictated in the same manner by the target audience.
Target Audience Makes Digital Marketing & SEO Work Automatically
A website built as per the target audience’s taste and requirements are bound to respond well. The users will have a positive experience where they will be able to find you via right keywords ( short or long-tail) on a search engine, get the required information on the web page and should act according to the CTA (call to action), which could be “download now”, “call now”, or “send a query”. See how your digital marketing and SEO efforts work in this case. Now imagine for a second, you ignored the target audience completely by neglecting the objectives of web design, the chain of your digital marketing efforts will be broken. The user may find you on the search engine but your page may not address his or her needs. In simple words, by ignoring the target audience, you couldn’t be effective. What’s worst – you won’t be relevant to your target market despite having the best solution to their pain points.