To start a shop is easy, to keep it running is hard. Do you know that 64% of businesses go bankrupt in the first 5 years? Why? Because there are no sales. There is no business without a sale.
To generate sales, you need leads. And the website can play a big role in lead generation. Bringing traffic on your website and then converting them to leads is hard. But if you plan things properly and stay consistent with your strategies it is possible to beat your competition.
The good news is that you are passionate enough to make the sales. That’s why you’re reading this blog. And I am happy to tell you that these tips are tried and tested, and they will help you to turn visitors into customers.
Here are 10 considerations that will help you convert more leads, engage more customers and succeed in your business.
1. Cut-Down your Website Loading Speed
A study shows that 75% of the consumers switch to a different website if they get a delay of more than 5 seconds when the website loads.
The consumers of today are impatient. It’s important for the owners to understand that consumers will not wait for the website to load completely if it is taking too much time.
There are performance optimization tools out there. Instead of cursing your website developer, goto Pingdom and figure out yourself what is the core issue that is causing your website to slow down. Mainly if you compress images it will increase the speed of your website. Google’s new image compression app, Squoosh can help you optimize images fast.
Once you know what is causing your website to slow down you will move towards resolving them.
2. A/B testing
In real estate, it is all about location, location, and location. And in website optimization, it’s about testing, testing, and testing. If you keep experimenting with the design, you’ll know what the customers want and make the necessary changes.
There is no such thing as a perfect product. You need to iterate from time to time to rise above your competitors. You must work on every aspect of the website. Don’t even leave a single element on chance. Make the experience as seamless as possible.
3. A Clear Call-to-action
Most of the buying decisions are made on spot. If the product description is good and the image is beautiful but if the call-to-action button is not clear customers will not take the leap and place the order. Use simple and clear CTA buttons which don’t confuse your users.
4. You have 8-seconds to make an impression
Science proved that you only have 8-seconds to make the first impression. If the brand fails to grab the attention in those 8-seconds, it will difficult to keep the attention.
Here are some tips to engage users for more than 8-seconds
- Use problem-solving headlines.
- Try to use powerful words to grab the attention of the users.
- Design large sign-up buttons.
- Try to use animated pop-up banners.
- Study psychology of colors and use it in your branding.
- Try simplifying the checkout process.
5. Use Pictures with people
This sounds like crazy. But it is a fact that when people see other people happy, they tend to get happy. When people feel one emotion it tends to affect their buying decision.
Use pictures of joy and happiness in your product photos and ensure that users feel good whiling seeing your website.
6. Find & Nail your USP
One person cannot master all the traits, but one person can master one skill.
Find USP & start working on brand personality creation. If you have some specific thing highlight that and work on it. USP will help your marketing team keep a clear focus on what is the strong point of your brand and how can you improve it.
7. Mobile-friendly website
Developing a mobile-friendly website is not just a necessity, it’s a matter of survival. If your brand is not on mobile there is a chance that you’re losing more than 60% of your audience.
Hire a mobile app development agency or give the project to a freelance developer. If your brand does not cater the people on mobile it will be difficult for users to access your website from mobile. Gone are the times when users can resist non-mobile friendly websites. Now, with smart users its nearly impossible to survive if your website is not on mobile.
8. Make Products Searchable
If you visit any famous e-commerce store and search a product, there is a chance that you don’t need to type the whole query, why? Because search engine tools are smart. They understand the intent of the user and suggest products before they type in the whole query.
If you want users to buy products from your brand, make your products searchable. Make the search engine bar simple and keep it in front. Use Google Adwords to figure out the search queries for products and feed them to search engine bar in your website.
Previously users had to wait for their turn to get an update on their order. Now, users have options. If they cannot find what they are looking for, they switch.
Make your chatbots smart. When users start asking questions, ensure that the chatbots reply with care and put some emotions in the conversations. Like a greeting message, a message to understand the pain of the customer, and how much time will be required to satisfy the customer.
10. Social Proof
A study proved that more than 70% of the users rely on other customer reviews and what they’re thinking. If the customers know that other people are using the product and it is helping them out, it will be easy for you to trust on that website.
To start a business is easy, to make an earning out of it is hard. To grow your business, it’s necessary that you try out every opportunity that lands in your way. These tips can help you increase the website traffic and generate some genuine sales.