Decision Makers are Easily Accessible:
A carefully crafted InMail, sponsored content, native ad, or even a simple friendly not-too-salesy message can help you find your next potential client.
Effective for Product Launches:
Now, various social media platforms – especially LinkedIn – have a major impact on how you give this news to bloggers, media, and above all consumers.
According to various stats, LinkedIn is now the #1 platform for product launches.
Helps in Relationship Building:
No matter this cycle is short or long, you need to make sure that you have a good relationship with your customers. So that when the time comes and they need to buy something similar to your product, they immediately think of you and buy from your company.
SERM (Search Engine Reputation Management):
The more real estate you enjoy on the first page of Google, the lesser chances of having search engine reputation management issues, and your business can rock the internet.To make sure that your LinkedIn profile is at a good rank on SERP, ensure:
- You are using relevant keywords in your bio and description of your page
- You have used descriptive wordings in your company name and job title
- Your personal profile and company description are completed
- You have included the link to your website in your profile, description, and LinkedIn posts
Increases your Brand Visibility:
Direct Interaction with the Ideal Client:
While using LinkedIn, you can approach your ideal client in many ways. You can either craft a message and send an InMail to the person who fits your customer avatar or you can show ads to those specific people as well.
It means that instead of throwing the mud on the wall and seeing what sticks to it, you can actually use your marketing budget smartly.
Improved Face-to-Face Professional Relationship:
Potential to Reach all your Connections:
It means that all your efforts to build your presence on this platform are rewarded with a large audience and are not hindered by any sort of algorithm.
However, this doesn’t mean that all of your connections or followers are online at the time when you post to see it. Therefore, experts suggest being regular in posting content on LinkedIn to maximize your reach.
If you want to reach 60% of your followers, you should post at least 20 times a month.
As discussed in this article, there are many benefits of using LinkedIn as a marketing tool. Investing time and money in this platform will surely be a worthwhile decision for your business.
If LinkedIn is not a part of your marketing strategy, don’t think for too long and start using it to bloom your business.